We Help Families Become Financially Secure.

Providing Middle-Income Families access to essential financial services

For more than 40 years, we've looked out for middle-income families. By helping them learn the principles of personal finance, reduce their consumer debt, plan for the unexpected, and gain access to appropriate financial products and services, we've helped millions of people protect their families and save for the future.

Father and Daughter


on important financial principles, provided by one of our many experienced representatives — whether or not a family buys something from us.

Lady Smiling

We protect families' financial futures

by offering affordable term life insurance.

Mother reading a book to her son

We help families save

for emergencies, retirement, education, and other important goals through straightforward financial products.

Middle-Income families count on us to strengthen their financial futures

Our 130,000+ licensed and trained representatives are located in every state, Canada and Puerto Rico. They assess client needs, provide education and offer access to straightforward solutions like term life insurance, as well as mutual funds, annuities and other financial products from industry-leading companies.

Our Scale

Listed on the NYSE

and a component of the S&P Midcap 400 and the FORTUNE® 10008

$808 billion

Of term life insurance in force, full-year 20191

~$70 billion

Of client asset values in investment accounts, full-year 20191

Who We serve


Average household income of our clients2

5 million+

Lives covered by term life insurance1

2 million+

Client investment accounts1

What Makes Us Special


Among the lowest minimum investment thresholds in the industry3


Average face amount of our clients' life insurance policies, full-year 20191

$3.9 million

Average in life insurance benefit claims paid every day, full-year 20191

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part of the communities we serve

Our middle-income clients often face different situations than those faced by the clients of many other financial institutions. Just 4% of workers are very interested in self-help online investment education and advice,4 so our representatives build face-to-face relationships with their clients to help them overcome challenges they see firsthand, like:

Living paycheck to paycheck

78% of full-time American workers are one missed paycheck away from hardship.5

Saving enough for retirement

42% of Americans have less than $10,000 saved.6

Credit card debt

Households with credit card debt carry a month-to-month estimated balance of $6,929.7


Get detailed looks into how families feel about their financial outlook with our reports.

Meet some of the strategic partners who help us deliver greater financial security to families

Franklin Templeton Investments AIG Financial Distributors Invesco Perptual Equitable Answer Financial Pioneer Morningstar Brighthouse Financial AGF Management Limited American Century Investments LTCI Lincoln Financial Group Legal Shield

1 Numbers reflect the combined totals or averages, as indicated above, as of, or for the year ended, December 31, 2019, for the following affiliated companies: Life Insurance: National Benefit Life Insurance Company (Home Office: Long Island City, NY) in New York; Primerica Life Insurance Company (Executive Offices: Duluth, GA) in all other U.S. jurisdictions; Primerica Life Insurance Company of Canada (Head Office: Mississauga, ON) in Canada. Securities: In the United States, securities are offered by PFS Investments Inc. (PFSI), 1 Primerica Parkway, Duluth, Georgia 30099-0001; In Canada, mutual funds are offered by PFSL Investments Canada Ltd., mutual fund dealer, and segregated funds are offered by Primerica Life Insurance Company of Canada, Head Office: Mississauga, Ontario. Each company is responsible for its own financial obligations.

2 Primerica Financial Needs Analysis Clients as of December 31, 2019

3 In any account if it's an investment of $25 or more established on a monthly basis

4 EBRI.org, Employee Benefit Research Institute 2015 Retirement Confidence Survey

5 www.nbcnews.com, "Most of Us Live Paycheck-to-Paycheck. This Is What It Does to Your Health," November 2, 2017

6 www.cnbc.com, "42% of Americans are at risk of retiring broke," March 6, 2018

7 NerdWallet, "2018 American Household Credit Card Debt Study," December 2018

8 From FORTUNE Magazine, June 2020 ©2020 Fortune Media IP Limited. FORTUNE and FORTUNE 1000 are registered trademarks of Fortune Media IP Limited and are used under license. FORTUNE and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, Primerica. For more information, see https://www.parsintl.com/publication/fortune1000creditnotice2020/